Why post articles on LinkedIn

Your website waits to be found. On LinkedIn, you’re already there.

Your site is where the full article lives. LinkedIn is where the people who already know your expert spend their day. Publish in both places and the same expertise does two different jobs.

Get a demo All six content types →

Custom-implemented · Live in 30 days

Why post articles on LinkedIn? Your clients are already reading it.

It doesn’t replace your website

LinkedIn is where the people already in your orbit spend their day. Existing clients. Partners. The accounts your team is still trying to reach. An article there puts your expert’s thinking in front of them without asking anyone for a meeting.

A website is somewhere people go when they are already looking for you. A feed is somewhere they are every morning, whether they were thinking about you or not.

Nobody visits a website to see what’s new. They open a feed for that.

A LinkedIn article is a search result. Not just a post.

Its own URL, indexed like any other page

A post scrolls past by Thursday. An article gets its own page and its own address, and Google and the other search engines index it like any other page. Someone searching your topic can land on your expert’s LinkedIn article having never heard of your company.

So your content engine writes two: one for your site, one for LinkedIn, both aimed at the question your buyer actually types. Different articles, different addresses, and the LinkedIn one arrives on a domain search engines have known for years.

Most companies get one shot at that search. You get two.

when should i do a roth conversion

Acme Wealth Management › Insights

Roth Conversion Timing: When I Tell Clients to Convert Early

I get asked about Roth conversion timing every fall, and the answer has less to do with markets than most people expect. It usually comes down to a year when taxable income dips while a large balance is still deferred.

linkedin.com › pulse

When to Do a Roth Conversion: The Year Most People Miss

Everybody watches the market. I watch the tax bracket. Here are the two numbers that tell me a client’s window is open.

Sarah Mitchell, CFP · Partner · Acme Wealth Management

Two results, one expert. Both written for the same search.

The LinkedIn one is its own article. Not your blog post pasted into a feed.

Your expert’s profile or your company page

Your content engine writes both, from the same five minutes with your expert. The site article runs long and carries the detail. The LinkedIn one takes a different angle on the same question and gets to the point faster.

You don’t rewrite it for LinkedIn. You just post it.

How an article gets made →Repurpose what you’ve already made →

Your website waits to be found. On LinkedIn, you’re already there.

We’ll show you the mix your company would publish, on a short call.

Get a demo

Custom-implemented · Live in 30 days