Six article types. Six ways a client finds you.

One kind of article can’t reach everyone. So your content engine writes six.

1. 01

   Thought leadership & opinionated posts

   Your deep expertise turned into content that makes your company own the category.

   For the buyer comparing two firms that look identical on paper.

2. 02

   Fresh news reactions

   Real-time takes on industry news, with your read on what it means, published while it’s still news.

   For the client who just read the headline and wants to know what it means for them.

3. 03

   Deep dives & expert guides

   Long-form pillar content that establishes lasting domain authority, drawn straight from your expertise.

   For the buyer already searching the question, months before they call anyone.

4. 04

   LinkedIn articles

   Short-form thought leadership content that sparks high-value conversations and builds relationships.

   For the people who already follow your expert, and the ones searching who don’t.

   Why post articles on LinkedIn →

5. 05

   Collaborative articles

   Collaborative pieces that build relationships with partners and key clients.

   For the partner whose audience has never heard of you.

6. 06

   Sales-aligned editorials

   Spotlights and roundups that warm your target accounts and put you on their radar before sales reaches out.

   For the account your team wants warm before the first call.

Repurpose what you’ve already made →What topical authority is →